The Ratio

Case Name: Pre-launch Evaluation and Optimization

TLDR: Conducted evaluative UX/UI research as beta site prepared for launch to potential funders.

Background & Goals:

Summary: The Ratio is a small startup that combines the study of astrology with data science and machine learning. The goals of this work were pre-launch evaluation, expansion, and optimization of an existing beta site created to attract potential funders. I was initially hired as a content developer, but my position expanded over time to include UX/UI research, UX writing, NFT curation, and some project management tasks.

Method: UX/UI heuristic evaluation, information architecture map, wireframes, low-fi mock ups

For additional findings and learnings please contact elatty@gmail.com